Unlike most static market studies, Market Foresight offers housing decision-makers dynamic and durable market access. Metro Charlotte is a timely example of a stream of rental market assessment that has served hundreds of Clients. Each sector or site-specific assessment begins with an measure of the qualified, adjacent household depth by count and market segmentation, owner or renter, that creates a flexible new housing demand model. Sample multifamily outcomes may sound like "We have qualified 7,800 existing renters within ten minutes' drive of your Site with the lifestyle, household size and income to consider rentals of $1,800 or more per month."

Next is a precise analysis of the all rental housing stock serving these renters, from scaled multifamily to rental condos and rental detached homes. Key trends in competitive rent growth, product plan mix and occupancies are included. Sample outcomes may sound like "We have found 33 adjacent scaled multifamily sites with a pipeline of another seven over the next five years. This yields 5,600 scaled multifamily choices for the current market, an unmet demand of some 2,200 new multifamily units that align with the lifestyle and buying power of your market."

Initial assessment is then extended into new rental product design. Client site planning and building geometry is augmented with our market-driven scenarios of plan mix, plan sizes and features along with current-year base rents to support their financial pro forma. Later, Client collaboration and final project plans are  rolled up into a published Assessment Summary for investors, lenders and civic leadership.

Metro Charlotte was initially surveyed "at altitude" to identify several sectors and corridors of major Client interest. Site-specific assessments for project feasibility were natural extensions of each Client's experience and objectives. Later, these market metrics and access were extended to metro-peripheral submarkets such as Concord and Kannapolis.

‍